Building Your Business on Social Media

One of our recent posts was on social media marketing, and if you have followed those tips, we hope it has made a difference. This blog post is a few tips on how to increase your brand awareness on social media, so you don’t get lost amongst your competitors.

Pick The Perfect Platform – Choose the platform that can showcase your business the best, as well as speak to your customers well.

Visuals – If you have accounts on a few social media platforms then make sure that they tie in, whether it is through images, content or colour scheme. By doing this, it makes your business consistent, organised and more people will recognise your company no matter what platform they use.

Have a Personality – Let your company’s personality shine through your posts. If your business is all about being upbeat and fun, then reflect this in your content! If you don’t know where to start, then think about what message you are trying to convey to your customers as well as what your audience is, and make sure it is authentic.

Create Great Content – By creating memorable content that your audience can share, it can bring traffic to your site, and build visibility and a reputation.

Use Your Bio – Don’t let this valuable space go to waste. Tell visitors to your site who you are and what you do, and why they should pick you – and be creative!

Engage – By engaging with Tweets, Facebook posts, and Instagram photos that you receive, it helps make your brand individualistic and personal. Connect with other similar brands to reflect on what they do on social media.

Be Consistent – If all your accounts are posting different things on different platforms, this not only confuses the customer, but makes your business look unorganised. Similar to your visuals, keep your content under the same bracket, but cater to the different markets on the different platforms, to engage different audiences.

Share Your Page to Clients – By providing links to your social media accounts within your email signature, it can connect you and your clients in an instant, and promote your business in a discreet manner.