How Important are Reviews to a Brand's Success

The number one reason I always read website reviews before signing up anywhere is pure and simple; they tell me whether the site I'm about to join is safe.

However, with that said, I still only ever trust the expert reviews on reputable websites that have been around for years. I take most other reviews with a pinch of salt and suggest you do the same.

If all the main review sites I typically rely on tell me that the site is untrustworthy and has poor ratings and terrible feedback from people who have already signed up, then I would heed those warnings and avoid registering a new account on that site at all costs.

Therefore, I strongly believe that for a brand to be successful in the modern age, operators need to understand how expert reviews can be 'make or break' for their business and shouldn't be overlooked.

Let's now take a closer look at why I think reviews are important, especially for iGaming sites such as online casinos, and why operators of these sites should never overlook the importance of how good and bad reviews can be for their business.

Why are website reviews more important than ever?

Before I sign up to a website to play some of the industry's most popular online fruit machines and highly sophisticated live dealer blackjack and roulette titles from my favourite award-winning software providers, one of the things I will always try to find out is how quickly or slow that operator is at paying out winnings.

I can't stand sites that are notorious for taking ages to process withdrawals. I understand that certain factors affect how long it can take to receive your winnings, but if there is no reason for them to be so slow at processing withdrawals, then I will simply avoid signing up because I hate having to wait around to get my hands on my winnings.

For example, before I joined Jackpot City – one of the world's oldest online fruit machine sites, I went straight to this page: casinomeister.com/blog/jackpot-city-withdrawal-times/ to read the blog about the average withdrawal processing times on that site. Additionally, I wanted to see the full review conducted by an expert, to evaluate the platform’s reputation and see what customer reviews and/or complaints (if any) may have been posted.

I have signed up to countless online casinos over the past 15 years, and if you ask anyone who knows what they're talking about, they will tell you that CasinoMeister has been safeguarding players like me and guiding us to the safest sites since 1998.

They know what to look for in a trustworthy site and how to present that information in an easy-to-understand, insightful, accurate, honest, and more importantly, unbiased way. If, for example, their reviews show the site in a positive light, only then will I consider joining.

There are more review sites than ever these days, and I think it's best to trust the sites that have been around for years because this particular one is run by a dedicated team of researchers and writers with many years of experience finding, reviewing, and rating the safest sites.

If five or more review sites that you find are all saying that the site you have been considering joining has negative reviews, low ratings/ranking scores, and shocking feedback from registered members, that should be enough to tell you that the site simply cannot be trusted.

Operators should take notice of the negative reviews and do everything in their power to change how they run their business and try to turn those negative reviews into positive reviews.

There is so much power in a positive/negative review, and brand operators should always read the expert reviews to see how they can improve their businesses.

What else can reviews tell me about any sites I'm considering joining?

What I love most about the reliable reviews on the site I mentioned above is that they are well structured and have everything someone like me could ever want to know about a site. The useful information typically found in their reviews includes the following:

• Expert verdict

• First impression

• Promotions

• Sign-up process

• Banking & payment methods

• Responsible gaming

• Customer support

• KYC

• Desktop & mobile

• Related news

At the top of the reviews, there's always an overall score (the expert rating next to the register members' rating). I tend to avoid playing on sites with a rating of less than 6.0 out of 10.00.

They also have ratings for payout speeds, withdrawal limits, customer service, software & fruitys/blackjack/roulette, etc., and licensing.

Inside the reviews, they also provide us with secure links that take us straight to that site's online registration page, where we can sign up in under a minute, and they also point out if the site has won any awards in the past.

Finally, when I'm skimming through the reviews, I always like to have a quick look at the pros and cons section, the latest screenshots of the site, welcome bonus and wagering requirements information, quick facts about the site (general information), and how it deals with complaints if it receives any, and then I like to check out other recent threads if they have any about that site before deciding whether to join.

Final thoughts

The well-reviewed information saves me from having to find out the important details myself, and I consider myself a seasoned pro who wouldn't even know where to look for the information.

I may not even visit the site before deciding to join because that's how much I trust the reviews, and I think that a lot of brand operators don't understand this.

I'm not the only one. I've spoken to countless other like-minded online fruit machine enthusiasts, and they also say that they will only join a new site if it has positive reviews on reputable sites like this. If the reviews are negative, they will try somewhere else instead.

Therefore, most reviews, especially those carried out by experts with solid standing in the industry, are extremely important to a brand's success and should never be underestimated by companies operating in this sector. If their site consistently has bad reviews with low ratings, it can significantly impact their business and prevent them from acquiring new customers like me.

However, if the reviews are positive, it can help them stand out from the crowd and be more successful than their rivals. That's the power of a good or bad review.