How to Build a Website that Stands Out in 2024

It’s 2024. AI-built websites are more common than a dime a dozen, and they all look great and perform well. This means that every company, from the smallest artisan all the way to the biggest enterprise has a website that, unfortunately, feels relatively similar to one another.

This is the problem with AI-produced assets – inevitably, they’ll start to look the same. The more companies use those website automated builders, the more the issue will become apparent.

What’s the best way to stand out in 2024, then? You need to think outside the box. You need to find that sweet spot between something new, and the familiar. Not sure how to get started? You use these top tips:

Invest in Custom Website Design

The single best way to build a website that stands out is to invest in professionals who know website design inside and out. After all, you want your site to be fully optimized for SEO, have an intuitive UX, and, most importantly, be creatively made. A combination of using tools and good old human creativity, then, is the best way to design a site that stands out and offers customers something new, without making it difficult to use.

Keep it Simple

There are certain elements to your website that need to be kept simple, so that they are more memorable. Your domain name is one of them. Try to pick the simplest version of your business name.

This means it is:

• Easy to spell

• Relatively short

• Specific to your brand

The same applies to your logo. You want it to be striking, instantly readable, and memorable. This doesn’t mean you need to make it minimal, either. An antique business can do very well with a logo that’s more reminiscent of vintage lettering than an Apple-inspired logo. What again doesn’t change is you need your logo (and other digital assets) to be readable, memorable, and eye catching.

Offer Interactive Elements

Interactive elements are a great way to improve site engagement and collect relevant data about your customers. For example, if you sell a large collection of beauty products, invest in creating a product finder quiz. A simple form with ten or so questions can help customers explain what kind of skin or hair issues they want solved. The quiz then provides them with a shortlist of what could work for them – and bonus points if it can automatically generate “why” the product is a good fit right next to the product.

Does this take a lot of time to set up? Absolutely. Is it worth it? 100%. Not only can you help customers find what they are looking for in a large product line-up, but you will also be able to track (if they accept cookies) key details about their skin, hair, or nail concerns so you can then provide more personalized email marketing and offers).

A/B Experiment

Many businesses know they need to shake web design up. There are new features like experimental navigation, kinetic typography, drag interaction, and so much more. Not every option is going to work for your customers. That doesn’t mean you shouldn’t try. Create two versions (one your current, one a new feature) and use PPC to get people onto each page. Compare how many interactions, clicks, time spent, and other metrics so you can pick out which approach best appeals to your customer base and then adopt it more regularly.

Leverage Unique Visuals and Media

Making your website stand out visually is so important. Try experimenting with different features like custom illustrations and animations. Features like these are the kind of things that will set you apart from your competitors. You should also find unique photos that are high-quality and original. It is a good idea to hire professional photographers or work with a designer to create unique content for your website. The goal is to create an experience that really resonates with your audience and leaves a lasting impression of your brand.

Make Sure Your Site Works

These days, everyone’s on their phones and using voice search, so it is super important that your website works well on these platforms. Make sure your site looks great and functions smoothly on any screen size. Don’t forget about voice search either —think about how people talk when they’re speaking into their devices. Use natural, conversational language and sprinkle in relevant keywords to help people find you easily when they’re chatting with their phones.

Show Off What Others Are Saying

Adding social proof to your website can significantly boost your credibility and attract more visitors. Try to show off your customer reviews, case studies, and testimonials prominently. Highlighting these genuine experiences and achievements helps set you apart from the competition and reinforces the value that you offer.

Conclusion

For your business to stand out, you need a good blend of creativity, smart planning, and really knowing your audience. The secret is to craft a memorable and easy-to-use experience that shows off what makes your brand special. That’s how you can make a lasting impression.