Maincast introduces New TV channels and streaming platform: A vision by Maksym Krippa

LLC Maincast, backed by Ukrainian entrepreneur Maksym Krippa, has launched two new TV channels—Maincast and Maincast Sport—alongside its innovative OTT platform, Maincast.tv. The project, officially approved by the National Council for Television and Radio Broadcasting on November 7, 2024, is set to begin broadcasting on November 30, 2024. 

According to UkrNews24, the council’s decision confirmed the green light for this initiative, highlighting its importance for developing Ukrainian-language content.

Redefining Sports Broadcasting

Maincast Sport focuses exclusively on sports programming, offering live coverage of international tournaments with a particular emphasis on Ukrainian national teams. This initiative aims to spotlight the achievements of Ukrainian athletes and enhance the country’s global standing in the sports arena.

Entertainment Tailored to a Wide Audience

The Maincast channel caters to a broader audience by featuring diverse content, including entertainment shows, cultural programs, and educational series. Both channels will broadcast entirely in Ukrainian, promoting national identity and fostering the growth of the Ukrainian-language media landscape.

Maincast.tv: Innovating the Digital Experience

In tandem with the TV channels, Maincast is launching its state-of-the-art OTT platform, Maincast.tv. Designed to revolutionize media consumption, the platform will provide exclusive sports events, personalized recommendations, and interactive features. According to Vitaliy Volochay, co-founder of Maincast, the platform aims to make the viewing experience more dynamic and user-friendly, catering specifically to the preferences of Ukrainian audiences.

Maksym Krippa’s Vision for Media Expansion

Launching these new channels and the OTT platform reflects Maksym Krippa’s broader strategy to develop the digital media space. His portfolio includes successful investments such as the esports organization NAVI and GSC Game World, known for creating the iconic S.T.A.L.K.E.R. game series.

Strengthening Ukraine’s Media Presence

These projects not only advance Ukraine’s media industry but also promote the country’s culture on a global scale. By combining innovation in sports broadcasting, entertainment, and digital media, Maksym Krippa continues to cement his position as a visionary investor driving the growth of Ukrainian-language content and national press.