Popular B2B Web Design Trends

Business to business websites are a huge part of the internet. Every day millions of people visit B2B websites, and they make billions of pounds in profit every year. But if you own a B2B website, it is likely that you already understand they are very different to other websites.
 
This is partially because ecommerce websites have a very different purpose to other websites; they exist to make sales to other businesses, and they do very little else. However, it is very important to make sure that a B2B site is still SEO optimised and user friendly, especially if you want to stand out against the competition.
 
Do you want to boost sales and conversions on your B2B or ecommerce website? If so, here are four popular B2B web design trends that you should use on your website.
 

Blockchain Technology

 
Blockchain technology was actually created for Bitcoin, but many B2B businesses are starting to use the technology on their own websites. This is because blockchain can help to resolve some B2B issues, including date payment issues and poor management systems. Blockchain technology can also be used to help protect personal information, as pages with any personal information on them are completely hidden from hackers and scammers. This is an excellent example of ecommerce web design that benefits both the business and the buyer.
 

Targeted Content

 
Every B2B website has a target audience, and the most successful B2B websites create targeted content for their audience. So, take some time to think about your audience. How old are they? Where do they live? What do they like? What do they dislike? Answering these questions will teach you more about how your website should look; for instance, if you have a target audience over 60 you should use clear, large text that is easy to read.
 

AI Chatbots

 
Artificial intelligence technology can be found nearly everywhere now, and that includes on B2B websites. This is because AI technology can be used to provide customers with a more personalised shopping experience; they can help to answer customer questions, and they can even provide a tailored list of products that are more likely to appeal to the customer.
 

More Marketing Automation

 
Email marketing has been popular for well over a decade, and it isn’t hard to see why; it is both affordable and effective. However, brands are finding new ways to boost their campaigns; many companies are boosting lead acquisition by using CTAs and fill-in forms.
 
If you decide to use CTAs and forms in your newsletter, make sure that the process is simple and quick. The modern world is all about instant gratitude, so people don’t like to do anything that takes too long! You can do this in a few ways; make sure that any linked pages have a fast load time, and make sure the email/form is clear, uncluttered and easy to read. The call to action should be immediately obvious; don’t make your customers work for it!