What can businesses do to attract the right employees?
- 17 Jul 2023
- Articles
If you’re on the hunt for the best talent in your industry, then you’ll want to make sure your business is as attractive as possible for potential new recruits. This means offering plenty of benefits, good salaries and having a company culture that people can get on board with.
Data from the Office for National Statistics revealed there were 1.3 million job vacancies between March and May of last year. This shows that there is plenty of choice for potential employees, which means getting your recruitment drive right is a must.
To learn how you can show off your business as an attractive place to work to get the best talent applying for your openings, we’ve put together a list of what you can do. Find out more below and start bringing in impressive employees right away.
Build your brand
Prospective employees will want to know that they’re applying for a company that has a vision and direction for the future. This will indicate that it’s a secure place to work that will reward them for their dedication too.
A great way to do this is to build a strong online presence by creating a user-friendly website that clearly defines your business goals and you should make sure you’re active across a range of social media platforms too. There are over 57 million active social media users in the UK and you can reach potential new employees by building your socials up with great marketing.
Offer competitive packages
Better wages than competitors is one of the main things that you can offer new employees to make sure they accept your job offer. However, you can also sweeten the deal with great benefits packages too. Consider offering anything from flexible working hours to health insurance or even booking an MOT for your employees to ensure their mode of transport to work is fit for the roads.
Create a positive work culture
Employees spend a lot of time at work and so, you’ll want to make it a super positive experience whenever they’re at their desk. There are many things that you can do to achieve this including free snacks in the office, organising team social events and recognising hard work with a reward scheme.
You should always promote a healthy work/life balance too as this is integral to ensuring recruits don’t burn out.
Employees are the backbone of any organisation and they should be celebrated. If you can show this to the applicants of your job adverts, then they should be itching to join you. This will give you a huge pool of talent to choose from, so you can build a team that can drive your business forward.