What’s the Most Effective Digital Marketing Channel?

It is likely that the most effective digital marketing channel is search engine optimisation or SEO for short. This is where you can appear in the search results of individuals interested in the products or services that your business is offering. However, it is important to mention that although search engines such as Google generate pages upon pages of data containing results that could be related to any search typed into the top bar, there are very few people that will click past the first or second page. It stands to reason, then, that if your business is not listed on these two pages, your website is only going to be selected or visited very rarely.

Ideally, then, you should adopt a strategy that results in your business featuring on these two pages or, more preferably, on the top couple of lines on the first page. This way,even the most time-restrictive onlooker is going to find your business.

#1 Use the right long-tailed keywords

When opting to use either SEO or PPC, it is important to find the right keywords. Lack of knowledge of SEO can make it tricky, and condensing them down so that you are getting the results you want can be even harder. Use the wrong keyword or phrase, and you could easily find that you are spending money and not seeing any improvementin your rankings whatsoever.

This is even more important when applying the tactic of pay-per-click or PPC adverts. These are when you pay every time an interested party clicks through to your website from an advert. This sounds good and is a highly advantageous way to promote your business, products, or services. If nobody is interested in your advert, you won’t have to pay.

However, if you use the wrong wording or a loose connection to your business, your advert will either be shown to those with little to no interest or you will be paying for click-throughs that will not end in sales.

#2 Keep your website relevant

You must keep your website relevant and up-to-date. Search engines, such as Google, are thought to actively look for those websites that are current and will therefore place them higher than other websites that have not been visited or changed over a long period.

Having social media profiles and blogging about your business or the services or products that you offer can be a great way of not only encouraging readers back to your website but also keeping your business in the public eye.

You can increase this further by enlisting the help of a social media influencer to showcase your business or a specific product or service. However, you must do your research and select an influencer who promotes or talks about similar products or services as the ones you are offering. Otherwise, you may get a rejection from them or end up paying for wasted airtime due to a lack of interest.

#3 Backlink-seeded articles

Submitting backlink-seeded articles to other worthwhile websites is another thing that search engines look for. It will show that your website is relevant to the topics being written about and that the information provided is current. You must check out the sites that you submit your articles to, as poorly constructed sites or websites within appropriate topics are less likely to gain your website the reputation that you would wish for.

In fact, this can be time-consuming, as not only are you having to apply to other websites to place articles on, but you are also having to abide by their rules, type the articles and find other quality links to place within the script. On the upside,some businesses and agencies will happily take this work off your hands for a fee and provide you with articles written by content writers from all over the world with an abundance of joint expertise that crosses all business sectors to keep your articles varied.

Final thoughts

So, as you see, it is highly beneficial to get your business to page one on any search engine, and you do not have to struggle to get it there by yourself. Some businesses will help you every step of the way, and some will happily step in and do the majority of it for you. That said, it is a good idea that you obtain regular updates and reports from any business that you choose to hire so that you can keep an eye on the work being carried out on your behalf.