ADVANCED DYNAMICS’ LABELLING SOLUTIONS IS HELPING INTERNATIONAL PRODUCE MEET GROWING DEMAND

More and more people are adopting a five-a-day lifestyle and this is putting extra pressure on fresh produce suppliers to not only boost volumes but meet market demands for more flexible packaging options for fruit and vegetables. Flow-wrap packaging for ready-to-eat fresh produce such as mixed leaf salads and fruit trays has grown steadily over the years, making fast and reliable labelling of these odd-shaped items vital for companies like International Produce (IPL), one of the leading fresh produce importers in the UK. Over the last three years IPL has turned to Advanced Dynamics Ltd, the sole UK distributor of Eurokett equipment, for its labelling requirements. It is supplied with Eurokett label applicators on both flow wrappers and complete packaging systems for products such as punnets of grapes, tomatoes and peppers. ASDA-owned IPL says the equipment’s accuracy, flexibility and reliability – plus Advanced Dynamics’ pro-active attitude and excellent service – makes the Eurokett range ideal to help meet the demand from the supermarket’s stores for its high quality fruit and vegetables. The Eurokett range is designed to operate in unison with packing equipment, and at labelling speeds of to 100 punnets per minute, the Eurokett Matrix can keep pace with the most modern packing lines making it suitable for anything from mushrooms, olives, soft and citrus fruits, right up to potatoes and pumpkins. IPL’s production manager, Phil Wright, said: “We have had an excellent service from Advanced Dynamics. They have a ‘can do’ attitude and provide us with creative engineering to help us work around any problems. The Eurokett labelling equipment is easy to handle and very flexible which makes it ideally suited for fresh produce we supply to ASDA’s stores.” Eurokett labellers provide reliable, highly accurate label application, eliminating the risks of missing labels or damage caused by rough handling. The systems can apply both top and base labels in a single pass, with optional on-line coding for increased line efficiency. The Eurokett is also suitable for barcoding, applying additional product information and promotional flash labels. Advanced Dynamics’ joint-managing director, Malcolm Little, said: “We believe the Eurokett is the most efficient labelling equipment available. It is supermarket compliant and the workhorse of the labelling industry. Our labelling expertise and ability to provide bespoke solutions for food items such as soft fruit is well known by International Produce. Over the last three years we have supplied them with numerous Eurokett machines.”

For more information on ADVANCED DYNAMICS’ LABELLING SOLUTIONS IS HELPING INTERNATIONAL PRODUCE MEET GROWING DEMAND talk to Advanced Dynamics Ltd