How to maximise ROI at your next tradeshow

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting out of the office (or the car) for a day or two lets sales teams engage with potential customers on a much more personal level. What's more, while they may get a visit from a sales rep during the year, tradeshows also give buyers the chance to meet the geeky tech guys, and even the MD; people who may usually be inaccessible to them. So, as people like working with people they have met and trust, when it comes to ROI, the tradeshow can have a massive impact on your bottom line. But, while in the past it was okay to exhibit just because you always had done - or because your competitors were attending – today such logic just won’t cut it. Instead, tight budgets and the need to demonstrate ROI mean that status-quo planning is no longer an option. Event organisers must measure the success of every event – and that means proving bang for buck. What can you do to maximise ROI at your next exhibition?

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