Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to grab attention, attract footfall, and start relevant conversations if they want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. Helping our customers make sure their next show is a resounding success, at Apex, we’ve pulled together a handy summary to help you use technology to give your exhibition presence a boost.

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