What is the secret to a great event?

Whether you’re organising a conference, workshop or roadshow, an award ceremony or a teambuilding event, here are some top tips from the event organisers at Apex to make sure you pull it off in style. Plan for success Regardless of the type of event you are organising, you should always start with a plan. Consider why you are holding your event, what you want to achieve and how you will measure success. Next, take the time to establish: Agenda setting and event content strategy. If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda. You need to find the right messages to attract and influence your audience. Event formatting. Most conferences still follow the traditional plenary + breakout sessions format. However, there are a number of event structures that might serve your audience better. These range from contemporary adaptations of tried and tested styles, to highly innovative and tailored formats that are designed for a specific audience or communications need.

For more information on What is the secret to a great event? talk to Apex.co.uk