5 Alternative ways to advertise your Business

To get people’s attention, sometimes you need to spice it up a bit. Consumers are bored of leaflets and billboards – to sell your brand you have to think of more unconventional ideas that will appeal to your market. If you’re struggling for inspiration, read on. Business Gifts What appeals more to a consumer than freebies? Business gifts are a great way to promote your company and can be handed out at seminars, promotions or just in the street! Print your logo boldly on mugs, pens, umbrellas – pretty much anything you can think of. Consumers will become familiar with your brand and log o, your products can be widely dispersed and it will also make your brand appear friendly and welcoming. Personalised Bags Personalised bags can be a very effective way to advertise your business. Whether you’re thinking carrier bags or longer lasting totes, promotional bags are basically a walking advertisement. Hand them out to a large amount of people and soon the streets will be filled with your logo! Door Hangers As a more fun and unique alternative to a leaflet through the letter box, print out door hangers to hang on the doorknobs of your targeted consumer area. Unlike leaflets and pamphlets, people probably won’t get a ton of door hanger advertisements so they’ll be more likely to pay attention. However, you need to make sure your offer is as appealing as the hanger, otherwise you’re unique marketing still won’t be effective. Discount Cards These little cards have a huge pull on customers. It doesn’t cost much to print out a load of little cards and buy a stamp, and they can be very enticing – customers feel as though they’re working towards getting something back each time they buy something, which reduces buyer’s guilt. They’ll also probably end up buying more than they intended just to get the freebie, so everybody’s happy! Get Online If you’re business isn’t online, you’re missing out on something huge. Though creating a website and social media account isn’t unique in itself, how you use it is. Use SEO techniques on your website to make it rank higher in search results, and work on optimising your web design to appeal to your customers. Create a unique brand identity on social media and engage with customers. The digital age has arrived and if you’re not involved you’ll be left behind. When you advertise your brand, don’t go for the typical, expensive methods that everyone seems to use these days. Billboard, magazine spreads and TV ads may be popular but they’re not necessarily the best method for you. Think outside the box to appeal directly to your target audience and embrace your marketing individuality!

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