PROMOTIONAL MERCHANDISE CAMPAIGNS DELIVER RESULTS

If you’re looking to increase your brands exposure and marketing message Promotional Merchandise can be the advertising medium that really delivers results. With a vast range of products available selecting a product or range of products that align with your brand values and marketing criteria and end user target market should be straight forward. The most effective promotional campaigns are when consideration of the recipient’s habits or requirements have been researched, giving someone a product that will be cherished, enjoyed or used regularly will always win over a product that no one really wants to use or feels is irrelevant to their needs. Target market: Identifying your target market is important to get the most out of your campaign, does your target audience have a target demographic? The demographics to consider may include age, education type, homeownership, employment status and even geographical location. Hobbies and interests are also a useful area to explore, if your clients are likely to be interested in a sport, outdoor pastime or hobby aligning a campaign with these interests will ensure that products are retained and used. Choosing the right product: Once you have identified your target market choosing the right product to deliver your campaign message is essential to ensure that the product is well received and retained by recipients. With a huge range of product categories to choose from selecting a useful product should be easy and fun. If your campaign recipients are spread across a wide demographic then more generic products can be a popular choice such as pens, mugs, drinking bottles, sweets etc. Tech products are also a popular choice for campaigns targeting millennial’s, but all products should be carefully selected to provide a useful product within the campaign budget. The 5Rs of Promotional Products: When executed properly your promotional campaign should deliver in the following 5 ways. REACH: Promotional products will extend brand reach to maximise your exposure to your recipients. RECALL: Promotional products will deliver maximum brand recall and generate a high level of brand awareness. RESONANCE: Promotional products will deliver resonance and align your brand with a product that is useful and meaningful to the recipient. REACTION: Promotional products will stimulate a reaction and help influence the recipients future buying behaviour. RELATIVITY: Promotional products will increase relativity in comparison to other marketing and advertising mediums. With 22 years of experience in the promotional merchandise industry we are well placed to help and advise with any aspect of your campaign. Our friendly team are available to help you through the whole process so please just get in touch via email, live chat or on the telephone during normal business hours and we’d be delighted to hear from you.

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