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Enhancing your brand image through your packaging can be a very powerful marketing tool. Effective packaging can communicate a brand’s identity, values and story and offers the chance to connect with consumers on an emotional level. It makes your product stand out on the shelf, makes it easily identifiable to consumers and entices them to choose your brand over your competitors, creating a lasting impression that builds positive brand perception and loyalty.
At Cambrian, we’re experts in branding and we’re passionate about helping our customers find the packaging that optimises their product and branding in the most effective way possible.
From our pioneering products, exceptional services – such as In-Mould Labelling, Made To Order and Personal Packaging Consultation – to our top notch sustainable packaging options, we’re here to help you every step of the way in enhancing your brand image, communicating your brand values and building brand loyalty. Continue reading to find out more.
1. Our Cutting-Edge Products
The design of your packaging is absolutely key to enhancing your brand image, building brand recognition and loyalty and making your product stand out on the shelf. It’s also crucial in demonstrating your brand’s commitment to excellence through well-designed products, made from high-quality materials that arrive in peak condition and perform brilliantly!
Indeed, research shows that 45% of consumers are happy to take to social media to criticise a product whose packaging design flaws mean that it doesn’t work properly or serve its intended purpose – and that can damage your brand image and your product’s commercial success.
At Cambrian, our manufacturing partners use only the highest quality packaging materials (typically HDPE, PET and PP) to make top performing products that boast outstanding functionality and performance.
For example, our huge array of trigger spray heads include spray/jet, spray only and foaming options that are designed specifically to optimise and enhance your product’s performance and make it easy to use. All feature an ergonomic design that fits comfortably into the user’s hand, making them comfortable to hold and operate. Most are tested to over 50,000 continuous actions and are optimally designed to allow for extended use without causing hand fatigue.
Well-designed packaging that protects your product is also crucial for your brand image – after all, no one wants to receive a product whose packaging is ripped and the contents spoiled! All our pails are ingeniously designed with a dotted rim, which interlocks them together to prevent movement – and damage – in transit and in storage. The majority are manufactured from polypropylene (PP), an extremely durable material that can withstand high levels of impact & movement without leaking or cracking. In addition, our pails are designed with flat bases, which allows for maximum product extraction, minimum wastage and higher rates of customer satisfaction – all great things for your brand image!
2. Our Labelling Services
One of the most effective ways to enhance your brand image is to communicate with your customer through your packaging’s labelling. Effective labelling can tell a whole story about your brand, the business behind your product and your company’s values.
At Cambrian, many of our products – including our spray bottles, jerry cans and tubs and pails have large labelling areas, giving you plenty of space to promote and enhance your brand identity and image, as well as communicate your brand story.
Having a large labelling area also allows you to provide information about your product – the ingredients in food and any warnings about hazardous chemicals, for example – while also educating consumers about the type of plastic your packaging is made from and giving them instructions for how to recycle it. Being advised on the type of plastic that packaging is made from and therefore how to dispose of it correctly is a big sustainability expectation from consumers these days, so it’s important for your brand image to be able to communicate the recyclable potential of your packaging.
Another labelling phenomenon that helps enhance your brand image is In-Mould Labelling (IML), which is available across our tubs and pails. IML is a process whereby the labelling of your product is done during production (rather than afterwards) and it works wonders for your brand image because it ensures that every single one of your products has a consistent appearance as it rolls off the production line and is made ready for your customers.
If you have any questions about our products and how to most effectively utilise labelling to enhance your brand image – including our brilliant IML service – don’t hesitate to get in touch with our expert team.
3. Our Made To Order Service
In a crowded market, it’s essential to create packaging that grabs attention and differentiates your product from others on the shelf. An extremely effective way to set your brand image apart from competitors is to go for something bespoke, that truly connects with your audience and your customer.
Our Made To Order service can help you do that! If you need a different sized pail from our standard to meet a particular production requirement, or a different colour lid or trigger spray head to make your product and brand stand out and be instantly recognisable on the shelf, we can source it for you!
We have a great relationship with our manufacturer and supplier partners across the globe, which means we have a highly effective and reliable supply chain that can source and supply bespoke items for our clients, quickly and efficiently. Get in touch with our friendly team today to discuss your bespoke packaging requirements.
4. Personalised Packaging Consultation
At Cambrian, our sales team is committed to making sure that all our customers receive an exceptional packaging solution that’s perfect for their business and their brand.
Every customer is assigned a dedicated Account Manager who will sit down with you to provide a personalised packaging consultation that really gets to grips with your product and your business. We work closely with you to truly comprehend exactly what your brand image and brand values are and how to most effectively communicate them through your packaging.
Contact our expert team today to book a personal packaging consultation – you won’t be disappointed!
5. Switch To More Sustainable Packaging
These days, it’s well known that consumers are increasingly expecting their brands to use eco-friendly packaging for their products. In fact, according to reports, two in three consumers say they are more likely to trust brands that prioritise sustainability, so upgrading to greener packaging is a sure-fire way to strengthen your eco-friendly brand image and promote your product as a desirable investment.
Luckily, at Cambrian we have myriad eco-friendly packaging options to help you do this! Recently, we were extremely proud to launch our groundbreaking Monolite pump, which is truly rewriting the sustainability script. Being monopolymer (ie, made from a single type of plastic) means that Monolite can be recycled in its entirety using standard facilities – there’s no need to use specialist recycling services as there is with alternative all-plastic pumps. This makes it a game changer for every business’s recycling efforts – and eco-friendly brand image!
Meanwhile, our iconic Ecycle™ range of 100% recycled plastic containers (including jerry cans and pails, as well as spray and cylindrical bottles) and Zero PPT range (all products contain minimum 30% PCR) are also spearheading our sustainable packaging offering, along with our Minerva trigger head and NIR Black Smoothwall Lotion Pumps. Minerva is made from a single polyolefin, which means it can also be recycled in its entirety using standard facilities, while NIR Black allows previously unrecyclable carbon black packaging products to be picked out by an infrared scanner and recycled.
All these brilliant sustainable packaging options are helping businesses to switch to more eco-friendly packaging. Upgrading your packaging in this way communicates to your customers that your brand is environmentally friendly and responsible and is taking the problems of climate change seriously. And with increasing numbers of consumers fully expecting such moves from their brands, investing in our sustainable packaging can undoubtedly work wonders for your brand image enhancement.
For more information on Five Ways To Enhance Your Brand Image With Cambrian talk to Cambrian Packaging