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Great packaging design isn’t just about aesthetic appeal (although that’s crucial!), it’s about protecting your product and making a powerful connection with your consumer.
Whatever your industry or application, getting the right packaging design for your product can be key to determining its commercial success. Design dictates many things, from compatibility and product protection and preservation, to correctly communicating your brand identity.
Read on to discover the key things you need to consider when choosing your product’s packaging design and how Cambrian can help you find the perfectly designed packaging solution for your business.
Is it chemically compatible?
One of the most important things to consider when choosing packaging design is whether or not the material is chemically compatible with your product. Making sure that the material used can maintain the quality, integrity and shelf life of your product from dispatch to destination is vital.
At Cambrian, we’re experts in providing highly compatible packaging solutions that put the preservation of your product’s integrity at the top of the list. Our brilliant ranges of PET plastic bottles, HDPE spray bottles and jerry cans and PP tubs and pails all boast excellent compatibility with a wide range of chemicals and foodstuffs, helping safeguard your product against spoilage and maintain its freshness and quality.
If you’re in the food industry for example, you’ll want to use our polypropylene (PP) tubs and pails to transport your perishable goods. PP is non-toxic and food safe* and can withstand high levels of impact and movement, as well as extreme environmental conditions, without leaking or cracking.
*Please note our pails with a metal handle and our 100% PCR pails are not food safe.
Will it provide safety and security?
Not only does the design of your packaging have to consider the chemical compatibility of the material used, it must also be able to securely contain and protect your product during transit and in storage and ensure it remains safe, secure and fit for purpose.
At Cambrian, we ensure that all the products we supply are designed with product safety and security top of the list. Our buckets for example feature an ingeniously designed dotted rim, which interlocks them together to prevent movement in transit (preventing product breakage, leakage and waste) and improves stackability in storage (saving precious work and storage space).
Consider also your caps and closures when choosing your packaging design. Many of our products are tamper evident and act as a brilliant pilferage deterrent, as well as helping ensure your product is protected against contaminants and spoilage.
In addition, many of our trigger spray heads are now designed with spray/off, spray/jet/off and foaming/off options, to help prevent leakage in transit and product waste. For more information on how we can help you choose the right packaging design for your product, please don’t hesitate to get in touch.
Does it optimise performance and ease of use?
Another key thing to consider when choosing your packaging’s design is whether it’s going to optimise your product’s performance and whether consumers will find it comfortable and easy to use.
Cambrian triggers are designed with these two factors front-of-mind. We offer a huge array of trigger spray head options – including spray/jet, spray only and foaming – that are designed to optimise and enhance product performance, while an ergonomic design that fits comfortably into the user’s hand, making them easy to hold and operate. Most are tested to over 50,000 continuous actions and are optimally designed to allow for extended use without causing hand fatigue. Our mini triggers too boast low actuation force, which helps ensure comfort and ease of use.
Want to make sure your packaging makes the most of your product? Talk to one of our experts today about making the perfect packaging design choice for your business.
Does it appeal to my customers & fit with my branding?
The design of your packaging can act as a really powerful marketing tool. It’s important to consider how it visually and emotionally appeals to your customer, while also fitting perfectly with your brand image.
A unique shape, pattern or colour can set your brand apart from the competition. Research suggests that consumers take between five and seven seconds to decide whether or not to make a purchase, and having a design that’s fully connected with your brand and that consumers can immediately identify, will make your product pop on the shelf and go a long way to ensuring that it’s a commercial success.
At Cambrian, we stock and supply a vast range of shapes, colours and sizes, but if you’d like to go further with your packaging design and go for something a little out of the ordinary, our Made To Order service can help.
These days, making your product appeal emotionally to your consumer has a lot to do with whether or not your packaging is sustainable. Consumers now increasingly expect their brands to use eco-friendly packaging (sustainable packaging design is a key trend for 2024!) and are far more likely to view your product and your brand as desirable if you embrace it. So why not invest in our 100% recycled content Ecycle™ range? It could work wonders for your brand image as an environmentally responsible business!
The design of your packaging also has to be able to properly communicate your brand image and vital information about your product, such as use by dates, warnings about hazardous contents and a product’s recyclable potential. At Cambrian, many of our products – such as our plastic spray bottles and tubs and pails – have large labelling areas that give you ample space to do this. In addition, our brilliant In-Mould Labelling service for tubs and pails means your chosen label is fully printed and embedded during the production process, giving you full consistency in the branding and appearance of your product.
How Cambrian Can Help
At Cambrian, we’re passionate about finding you a packaging solution that ticks all the boxes. Through our 5-step process, we can work with you to find a design that protects your product, optimises its performance and flawlessly communicates your brand image to your customers. If you’d like to discuss your packaging design requirements with a dedicated account manager, please don’t hesitate to get in touch.
For more information on How To Choose The Right Packaging Design For Your Product talk to Cambrian Packaging