June 2018 visit with Redipor distributor - Sterbios

One of my many functions at Cherwell Laboratories is to be the first point of contact for all distributor enquiries. As mentioned in previous press releases we have enjoyed a significant increase in sales of Redipor® prepared media over the last few years to mainland Europe and South Korea. This is due in no small part to our distributors working very hard to establish the Redipor® brand in their territories and the high quality of the media sold. My job is to offer technical advice on choosing the appropriate product to offer to their customers, to ensure regular feedback on sales opportunities and to understand the nuances of media sales in their territories. I have found the best way to do that is to join members of our distributors sales teams on customer visits. My most recent adventure was to visit our distributor in Poland, Sterbios Sp. z.o.o. A bit of a tactical error in my part, I booked my flight and hotel quite far in advance. Error number one was to choose a hotel without air-conditioned rooms (it was over 30°C when I was there), error number two was flying into Warsaw, as the customer visit was to the town of Starogard Gdanski in northern Poland, about an hour south of Gdansk, which is regularly served by flights from the UK. This meant a three-and-a-half-hour drive from Warsaw to Starogard. We (Ola, Pharma Specialist from Sterbios and I) left Warsaw quite early and arranged to meet Hania, the Sterbios Sales Specialist for that region, for lunch before the meeting at their customer. The place we met was certainly different…

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