Are Graphic Designers Well Paid?
Graphic design is all around us. It is a vital component in advertising, marketing, and branding. Graphic designers use their skills and experience to make products and companies stand out and ensure they are memorable. At Creative Harmony, we work with only the best creatives, including graphic designers. Read on to find out what graphic design entails and whether it is the right career path for you. What do Graphic Designers Do? Graphic designers produce eye-catching visuals for various activities and products, including: - advertising - books and magazines - computer games - corporate communications - corporate/brand identity - exhibitions and displays - posters - product packaging - websites After agreeing on a brief with the creative director, client, or account manager, the graphic designer develops suitable creative concepts and ideas to fulfil the client?s objectives. Graphic design requires creative flair, a professional approach to deadlines, cost management and time management, and a willingness to learn new software and processes continually. Graphic Designer Responsibilities Graphic designers need to: - commission photographers and illustrators - exhibit illustrative skills, create rough sketches and produce print-ready layouts - develop design briefs that meet the client?s objectives - estimate how long a job takes and provide suitable quotes for clients - be creative when redefining design briefs within cost and time constraints - meet with account managers and clients to discuss job requirements and business objectives - present finalised concepts and ideas to account managers and clients - produce high-quality, accurate work - think creatively to generate new concepts and ideas and develop interactive design - work effectively as part of a team with other designers, copywriters, printers, stylists, photographers, illustrators, marketing specialists, web developers, and account executives - work with a range of media, software, and emerging technologies Graphic Design Salary Graphic design salaries vary depending on your skills, industry sector, location, and experience. As a general guide, you can expect: - ?18,000 to ?23,000 as a junior graphic designer; with experience, this can rise to ?27,000. - ?25,000 to ?38,000 as a middle-level graphic designer. - ?35,000 to ?55,000 as a senior graphic designer or creative lead - ?60,000+ as a creative director. - ?200 ? ?400 a day as a freelance graphic designer. You can increase the amount you charge as your reputation and body of work grow. Graphic Design Working Hours Graphic designers typically work between 37 and 40 hours a week. Many companies now offer flexible start and finish times. Expect to work extra hours when deadlines are approaching. There are part-time positions, but they are rare. It is advisable to establish professional contacts and gain a decent amount of experience before considering self-employment. What to Expect as a Graphic Designer Graphic designs are usually based in shared offices or studios, as many projects require teamwork. There may be occasions when you work alone. Freelancers can opt to work from home, hot desk, or rent office or studio space. Designers spend a lot of time sitting at desks in front of computers. It can be quite a sedentary job, so it is crucial to balance this out in other areas of your life. Some travel to meet with clients may be required, but it is rare. Job satisfaction comes from building your reputation through creating high-quality work and seeing your designs in use. Graphic design positions are available in major towns and cities. Advertising agencies are primarily based in London, the South East, Leeds and Manchester. There is a growing demand for British graphic designers to work internationally with opportunities in Australia, Europe, Japan, and the USA. However, gaining at least a year?s experience in the UK before travelling aboard is advisable. Graphic Design Qualifications There is no one route to becoming a graphic designer. Qualifications related to the visual arts are an excellent place to start. Higher or further qualifications in the following subjects increase your chances of securing the job of your dreams: 3D design communication design film and television fine art graphic design illustration photography visual art. You can begin your graphic design journey with a design-based course that gives you a good grounding in printing techniques, art history, and design knowledge. Building a solid portfolio is vital. It enables you to showcase your skills and experience to potential employers and is extremely valuable alongside your qualifications. Familiarise yourself with appropriate software programmes, including Photoshop, InDesign, and Adobe Illustrator, particularly if they were not covered during your courses. Not all positions require a degree or HND; you may be offered a position based on your experience and the strength of your portfolio. However, gaining qualifications is an excellent way of progressing your career. Graphic Design Skills Aside from drawing and technical skills, graphic designers need to show: a creative flair attention to detail and accuracy when finalising designs effective networking and contact building skills enthusiasm and passion for design, excellent communication skills to interpret and negotiate briefs with clients flexibility, especially in teamwork good presentation skills and the ability to justify and sell ideas to colleagues and clients openness to feedback and willingness to adjust designs time and project management skills, with the ability to balance several projects at once
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