Multinational Corporation Brochure Design

Our Client Mr Naval Singh formed Fortitus by acquiring five trading, logistics and supply chain businesses. He created a trading company that adapts to market dynamics and needs by organizing around customers and the value chains that serve them. This ensures a single point of accountability for customers and coordination for each value chain, starting from farmers’ interactions through to the end products. Fortitus has built its reputation as the best trading company by being famous for technical proficiency and moral respect and admiration. The company starts everything with a commitment to its legal, ethical, and environmental responsibilities as well as its responsibility to its clients. The Agency Creative Harmony has plenty of experience working with multinational corporations, creating branding, logos and brochures that reflect the company philosophy and aims for the future. The initial concept designs are an essential part of how we work for all our brochure design projects. Taking this approach enables us to explore lots of creative ideas quickly. This gives the broadest possible choice of directions and options and gives our clients the most for their money. Sketches are also more inclusive, providing a better understanding than written briefs and encouraging more detailed and honest feedback during the early project stages. Client input is vital to the way we work. We start with the client’s vision and incorporate this into the design elements that best fit that vision and the brand. Rather than simply presenting three designs and asking out clients to pick the one they dislike the least, we work collaboratively to get the best creative results. The Outcome Our goal was to produce an elegant, easy-to-read brochure and showcase vibrant images while maintaining Fortitus’s branding. After rounds of concepts and design ideas, we came to a layout that best suited their target audience. Using mood boards and sketches, we established a visual direction working with the client to create a clear to read document complying with the company’s brand guidelines.

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