How digital displays shape the user journey

How digital displays shape the user journey The moment a passenger arrives at their station to their final destination, they will encounter numerous digital displays. Ticket machines, sunlight readable displays with touch screens at the ticket office, timetables and maps on the concourse, platform information screens, and finally in-train passenger information systems are just a few examples of where digital displays play an important role in improving the passenger experience. Digital display technologies have therefore been developed specifically for these demanding public environments, with features such as high brightness, wide viewing angles, wide operating temperatures, high contrast ratios and low power consumption. Market research shows that digital displays at public stations have increased by over 50% in the last 5 years . With more and more people using digital displays to navigate their journey, it is clear that these technologies are becoming increasingly important in shaping the passenger experience. What key features on a display make a difference? There are a number of factors that contribute to a positive digital display user experience: - The display should be easy to see and read, even in bright sunlight - The display should be responsive to touch, even when people are wearing gloves - The display should be durable and resistant to vandalism - The display should consume low levels of power, to reduce running costs Digital displays are constantly evolving, and the latest technologies offer ever-improving user experiences. For example, the latest generation of sunlight readable displays use advanced optical bonding techniques to eliminate reflections, making them much easier to read in direct sunlight. The user experience is also being enhanced by the increasing use of artificial intelligence (AI) in digital displays. AI can be used to personalise the information presented on a display, based on factors such as the passenger’s journey, their location and the time of day. For example, a passenger information display could use AI to show real-time updates on the best route to take, based on live traffic conditions. Or a station map could use AI to zoom in on the passenger’s current location, making it easier to find their way around. Read our latest case study on our inform totem displays for LB Foster As well as providing essential information to passengers, these displays can also be used for advertising and other commercial purposes, generating additional revenue for other services. Digital displays are now an integral part of the passenger experience on board trains, and will continue to play a vital role in helping to improve safety, efficiency and passenger satisfaction levels in the future. Inefficient and outdated display technologies can cause significant problems for train operators, so it is essential that they keep up-to-date with the latest developments in this rapidly changing field. Advanced technology available not only includes suitable TFT LCD displays but also embedded technology. Pico boards that offer HDMI, DVI and VGA input as well being able to process audio are an excellent solution. These can be used for a variety of applications from CCTV to passenger information or even infotainment. Digital displays are an essential part of the modern railway infrastructure, and they will play an increasingly important role in shaping the passenger journey of the future. As digital display technologies continue to evolve, so too will the user experience, making journeys more efficient, convenient and enjoyable.

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