Print and Marketing Solutions in Horticulture Week

Beyond IML’s labelling expertise lies an excellent print-based service. A recent article in Horticulture Week highlights notable success in this area, whilst offering strategic advice to those considering the merits of colour brochures and flyers. Commercial director Sharon Cook stresses the importance of a clearly defined marketing plan, one that will yield a significant return after the initial outlay; “Communicating with customers is a fundamental need in today’s competitive market.” The article goes on to explain how the right marketing decisions may be made by adopting the standard mechanism of ‘what, why, when, where, who and how?’ Aside from illustrating the benefits of preliminary planning when it comes to marketing your company, the full text reveals how customers like Reed’s Nursery in Lincolnshire employed IML to produce the brochure and flyer above, thus saving the need for and extra supplier. A comprehensive package, one that involves print alongside a label and systems order, is a straightforward and economically viable choice that IML is proud to offer. With extensive print and design experience, the company is in the perfect position to provide a tailored solution to any horticultural customer, old or new.

For more information on Print and Marketing Solutions in Horticulture Week talk to Dura-ID Solutions Limited