CONSUMER PRODUCT DESIGN OF THE YEAR

Our client Rifat Jan, was a busy mum with an idea to help children eat home cooked food on the go. Rifat identified that children love the food pouches available in all supermarkets (market worth ?M100?s per annum ) The off the shelf variety had good engagement with children and parents enjoyed the convenience. Rifat?s brainwave was to develop a brand Fill ?n? Squeeze to enable parents to home cook foods in pulp form that could be frozen and defrosted inside a custom pouch. Children engage with the pouches in a different way than home cooked food in a Tupperware for example. So the product would allow parents control of what their child was eating and retain the convenience and engagement of the pouch.

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