![Find The Needle](/theme/images/logo.png)
Yeo Valley, Snack Pot
![Yeo Valley, Snack Pot](https://images.findtheneedle.co.uk/findtheneedle/companyimages/03ccd948-77d8-42c7-9b05-c9ba7e1765e0.jpg )
Yeo Valley are a household name in the UK, known for making organic produce, such as yoghurts, soups and milks. Tim Mead is a visionary within the farm produce FMCG sector and always wishing to progress Yeo Valleys innovation approached FLYNN to develop a new way to consume and retail their produce.
![Snack pot from yeo valley by flynn product studio](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c172ed0b1cfa07e28861_untitled.490%20(1).jpg)
About the Project
![yeo logo](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c1921cb4ac0fb26802c5_yeo%20valley%203.png)
Snack Pot
![Snack pot from yeo valley by flynn product studio](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c19e429b54139e859587_untitled.493%20(1).jpg)
Challenge
FLYNN were hired to explore ideas for a new type of sustainable homewares which would be sold as a promotional item by supermaket chains who stock high volume of Yeo Valley product. The snackpot would be designed to support working lunch or breakfast as a reusable container which would keep the contents cool for hours and also include a branded spoon. This idea would permit a reduction in structural packaging for Yeo Valley by selling large Ltr pouches of milk and yoghurt allowing decanting at home.
Outcome
We set about a design research and concept ideation project which helped Yeo Valley realise their vision. We helped them understand the world of homewares reusables and introduced a range of new sustainable material options. The project helped a pilot scheme as part of market research launched in their London cafe, this stimulated a lot of consumer interest in the concept.
![Snack pot from yeo valley by flynn product studio](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c1ab09d645f8669a185d_open.143.jpg)
Final Thoughts
We had a blast working with the Yeo Valley team, high end mock ups permitting market research ahead of any production investments to understand user sentiments.
![](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c172ed0b1cfa07e28861_untitled.490%20(1).jpg)
![](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c1c0429b54139e85b17a_untitled.492.jpg)
![](https://assets-global.website-files.com/6557550d7cb69b2a76be43d1/6582c1c11d1e1d13b592d5ed_untitled.494.jpg)
For more information on Yeo Valley, Snack Pot talk to Flynn Product Design