Announcing the all-new V02 Vegan snack

At Focused Nutrition, we are constantly looking for new ways to help people to stay fully fuelled as they go about their busy lives, whether it is athletes like Katherine Wood as she embarks on another epic run or one of us regular mortals as we set out on the school run. We are also well aware that as we move into the 2020s, more people than ever are choosing to follow a vegan diet, for a whole variety of reasons. That’s why we are particularly excited to have helped launch a new vegan snack, the V02 Vegan. It’s the brainchild of our friend and business associate Matt, who is an avid runner, follows a vegan diet and has a passion for flapjacks. As far as we’re concerned at Focused Nutrition, that’s a match made in heaven, so it has been a genuine pleasure to work with him on getting this fabulous new product to market. Wrong time, right place Matt and his wife both take their running seriously, and that means putting just as much focus on how they fuel themselves as on the workouts themselves. Matt decided to get creative in the kitchen, inventing his very own vegan wholegrain bar with active beetroot. It really packs a punch and is just the thing after a serious run. Matt was so pleased with his creation that he brought it to us at Focused Nutrition to explore the possibility of us scaling up production through our contract manufacturing service. This all happened in February of this year, so we had no idea of the added complications that were looming...

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