N-FUSE sports nutrition bar gets a new look

It’s not all about coming up with our own great ideas involving oats, apples and chocolate chips at Focused Nutrition. We also work with a number of partners on a whole range of delicious, nutritious and healthy products through the contract manufacturing side of our business. It gives us the opportunity to collaborate with people and companies who share our passion. As master bakers, we can often provide that last important ingredient to turn someone’s great snack idea into a commercial success. We recently reported on the VO2 vegan snack that we helped launch at the most difficult moment imaginable, just as the nation was going into lockdown. Now, we are pleased to let you know about another successful collaboration with Sam and the rest of his team at N-FUSE. Introducing N-FUSE In case you’ve not encountered them before, N-FUSE provides a range of premium sports nutrition products that include snacks, supplements and equipment. The company works directly alongside some of the nation’s top elite and professional athletes, and sponsors a number of cycle teams. Regular visitors to these pages will immediately see some similarities with our ethos at Focused Nutrition. We started working alongside N-FUSE a little over a year ago and helped them develop their first energy bar. Continuous improvement Another thing we have in common with the N-FUSE team is an inability to stand still. Almost as soon as the energy bar hit the shelves, Managing Director Sam and his colleagues started to look at ways to improve the product by seeking feedback from the athletes and customers who were using it. We were gratified to...

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