Personal Touch for Shell ‘Go Well’ Recycling Drive

Multinational company Shell, who are supporting on-the-go recycling as part of their ‘Go Well Campaign’, looked to Glasdon for a tailored recycling solution to help make a brighter tomorrow. Shell Logo The integrated energy company aims to meet the world’s growing demand for energy, whilst remaining economically, environmentally and socially responsible. Sustainability is integral to Shell, so it fits well that the bins chosen and supplied by Glasdon for their recycling programmes are made from materials which are 100% recyclable for a reduced impact on the environment. The Electra™ 170 Duo Recycling Bin and Electra™ 85 Recycling Bin are large capacity containers designed to blend into the modern environment with their unique, sleek design. Its anodised and polished appearance against the umbra grey steel frame adds contrast, creating a refined and attractive appearance. Not only do they look aesthetically pleasing, they are also strong, durable and corrosion resistant, with a framework made from Armortec® Coated Steel, which can last 5 times longer than standard metal paint finish. Electra 170 duo recycling bins without graphics The Electra design allows you to style the recycling containers how you desire, with the choice to add aperture graphics for identifying waste streams. There is also the option to personalise your Electra recycling containers with our free visualisation service. Our in-house design team can create individual stickers through to full wrap around graphics with your chosen branding and imagery. Need ideas and inspiration? Take a look at our Guide to Personalisation. Shell required personalised graphics to match their branding. Requesting graphics to be wrapped around their bins, they provided our in-house design team with imagery, and in only a short amount of time, their Electra bins were ready with the graphics which had been personalised to their recycling messages and with a design unique to them. Cup recycling for Shell Electra Bin They also chose standard and customised aperture graphics which were applied to the top of the bin to reinforce their chosen waste streams. With the importance of tackling coffee cup waste, Shell also had their bins tailored to integrate a cup recycling solution within the unit where recyclable cups can be emptied and placed once finished. Two cup stackers were placed on the left for used cups, with a liquid reservoir for the emptying of cup waste fixed to the right.

For more information on Personal Touch for Shell ‘Go Well’ Recycling Drive talk to Glasdon UK Limited