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Güntner Launches Its New Brand Identity
04-08-2021
GLOBAL LEADER IN HEAT EXCHANGE TECHNOLOGY REVAMPS BRAND IDENTITY
Fürstenfeldbruck, Germany – August, 2021. Güntner announced the launch of its new brand identity and its readiness for the upcoming challenges of the modern world. The Güntner identity will be updated across all markets over the coming weeks and will be reflected across everything from product to customer experience and employer branding.
Building on nearly a century of technological and engineering excellence, Güntner has the expertise and experience in the fields of heating, cooling, and energy management to deliver impactful cooling systems to its partners. The bold new identity signals the company’s intent to solve tomorrow’s challenges today and to continue delivering innovation that keeps Güntner and its customers always a solution ahead. Together Güntner and its partners are united in the desire to find ways to progress as a society – unified in the search for well-being, for prosperity for future generations and for the protection and preservation of our shared home.
„THIS MARKS A SIGNIFICANT MILESTONE IN OUR JOURNEY."
ROBERT GERLE
CSO
Robert Gerle, Global CSO said “This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original Güntner brand stood for and everything that we aspire to become as we move forward into an exciting future.” Martin Haug, Managing Director Europe added “Our amazing continuous growth over the past decade has shown and proven the quality of our cooling solutions and the new brand is an exciting vision of our direction over the years to come.” The relaunch is supported by a brand campaign that tells the new Güntner story with powerful case studies from around the planet – from protecting our global genetic heritage in a cold room Norway, to providing water-saving coolng solutions in Mexico and supporting the production of vaccines in Indonesia – and a new global web experience designed around the needs of the user.
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