Heineken has launched its Rugby World Cup campaign by transforming Somerset House in London

Heineken campaign begins: Rugby legends attended the launch at Somerset House - Instant Marquees supplies production tents. This saw images from a rugby stadium projected on to the walls of the building. The projection was initiated by a coin toss from the winner of a Heineken competition on social media, who will also attend the coin toss at the opening Rugby World Cup match between England and Fiji. The event last night featured appearances by rugby legends Jonah Lomu (pictured above, centre), Will Carling, John Smit, Matt Dawson and Scott Quinnell among the crowd of around 900 people. There was also a performance by British band Everything Everything.

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