The challenge
Coca-Cola wanted to promote their stance on environmental awareness while showing promotional products that are relevant to their industry.
The Solution
Kingly's organic range of knitted socks was the ideal gift for their promotional events. Made of GOTS-certified organic yarn with a recycled printed sock tag inside an individual self-seal compostable bag! This was a perfect fit for their environmental and sustainability policies. It also guarantees fair pay and work conditions for everyone involved with the supply chain and in the production process.
The Wow Factor
We added some of our award-winning textile scent that matches their beverage’s smell. And we got pairs of socks that are Coca-Cola branded and have the Coca-Cola essence. The company got fun, sustainable and tangible gifts that stimulate at least three senses – touch, sight and smell, and represent their sustainable efforts.
The result
Highly appreciated gifts with added value and appeal. They rose the effectiveness of their promotional campaigns and strengthened the relationship with their customers. Coca-Cola were so pleased with the outcome of the promotions that they reordered the same sock composition for many of their brands including Burn energy drink, Fanta, Powerade, Nordic Mist and Sprite.
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Need help choosing the right promotional products for your next promotional campaign? Looking for an eco-friendly twist and fair pay solutions? Get in touch with Kingly’s team to get more info: service@wearekingly.com or visit www.wearekingly.com
For more information on Coca-Cola join forces with Kingly in search for the perfect sustainable gift talk to KINGLY LTD