BPMA recognizes Kingly for a Sustainable Marketing Campaign

Kingly are thrilled to announce that we are Finalists in the "Marketing Campaign of the Year" Category at the British Promotional Merchandise Association's Product Awards 2022-2023. There is no greater honour than to be recognized by our colleagues in the merchandise sector and we have to admit that this is a truly humbling experience for us. Previously, Kingly’s Upcycled Cotton Socks and GOTS Organic Cotton Socks have been shortlisted in the “Sustainable Product of the Year” Category at BPMA’s Product Awards 2022-2023. We entered the competition with our “Inspirational stories” campaign. It was designed to share case studies with successful campaigns our clients were able to deliver using our award-winning sustainable products – upcycled cotton socks and GOTS organic cotton socks. It aimed to educate our clients and future prospects across Europe – mainly in Italy, France, Germany, United Kingdom and Spain – and USA about the benefits of using eco-friendly promotional products. We wanted to give our clients a chance to position themselves as companies who care about leaving a better environmental footprint, and who want to be part of the solution rather than the problem, especially having in mind that the textile and apparel industries are the second largest polluter in the world. As we became the first zero-waste knitting facility serving the promotional industry, we also wanted our clients to get a glimpse of how the products are produced and what happens to the outputs from the sock production process. That was the only way to showcase we truly are a sustainable company, not just claiming to be one. And we wanted our clients to get to know a little bit more about the people who are driving the company’s success – Kingly’s employees, who share why they stand behind the company’s core values, vision and mission. This campaign’s purpose was not only aiming to educate our clients about sustainability and how much they can contribute to preserving resources, but actually lift the curtain on how the magic happens, and who are the wizards with magic wands. Our key objectives were to differentiate ourselves from competitors who use greenwashing to their advantage, to clarify how we measure the number of resources that are being preserved within the creation of our sustainable socks, and guarantee a transparent production process. And we wanted to inspire them with the good causes we support by donating eco-friendly products. Of course, the desired outcome was to not only position ourselves as a leader in sustainable sock knitting – having in mind we are 1 in only 52 GOTS-certified producers in the world and we recently passed another Sedex Pillar 4 audit with flying colours, but also to get more orders for sustainable socks. Also, we wanted to empower our clients with the ability to calculate how many resources they could preserve with a single order of upcycled socks or upcycled sweaters, so they can visualize the positive impact they could have on the environment.

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