Case study by Kingly: Coca-Cola inspiring with a memorable promotional campaign

The Coca-Cola Company is famous for its astonishing promotional campaigns. They inspire not only clients but also marketing experts across the globe. Coca-Cola leans on grand themes of human connection, shared memories and spending quality time with your loved ones. They fascinate us with great insights and tons of creativity when handling the never-ending battle with PepsiCo. At Kingly, we always get excited when we get an order from them. Let's dive into this one: The Brief: The Coca-Cola Company required a promotional product for an advertising campaign that had to be eye-catching, cost-effective and inexpensive to distribute. The Solution: We created T-shirts compressed in the shape of the iconic Coca-Cola bottle. These products were so compact, they were able to fit in the palm of your hand. And they were no longer just merchandise items, they were innovative gifts that leave a long-lasting impression. The Outcome:  Our clients were delighted with the outcome of the promotion because it was a huge success. Soon after they ordered branded T-shirts and towels in the shapes of Coca-Cola, Fanta and Aquarius cans, Burn Energy drink bottles, etc. The Benefits: Tailor-made promotional products - created with custom shapes - that were able to wow clients, improve employee engagement and create better partnerships. The promotional products became a part of a cohesive marketing strategy. They were easy to distribute, adding value and capturing the essence of their brands. 

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