How Google Saved 24 Million Litres of Water

Check out the inspiring story of how two brands joined forces to make sustainable promotional apparel. Some stories can change your life. Others are capable of changing the world. This is how the paths of Kingly and Google crossed, and how together they managed to save an astonishing 24 million litres of water. While Google was searching for a ‘thank you’ gift for their partners and employees, they found Kingly - a promotional apparel and merchandise brand, specialising in sustainable production. One sock design was made and was a great success. Many more followed. For one particular order via an agency, we produced 34,000 pairs of upcycled socks for the global giant, resulting in the conservation of 24 million litres of water. Behind this remarkable saving of water was Kingly’s vision and commitment to be the most sustainable and eco-friendly brand in the market. The yarn used for their promotional socks is upcycled (mechanically recovered) which in turn tops every environmental benefit of recycled textile yarn. The success of this order was, if we needed it, real proof that our policy of sustainability really does pay environmental dividends. However, it doesn't end there! Through our work with Google we have reduced energy consumption by 90.168 kWh of electricity and also avoided the use of an amazing 1826 kg of pollutants! The outcome of our collaboration with the global giant was a happy client that kept coming back for more. And this is what we do best – our attention to detail and rigorous quality control mean that our customers are satisfied with the quality and sustainability of our apparel and our competitive prices. The popularity of these promotional products with the end user is further proof of benefit. We love to add value to our products through our eco-friendly production and compostable packaging. “The standard of knitting was another ‘tick in the box’ and the outcome of the promotions was a resounding success“ as commented by Google. We believe that the most important part of our business is creating an unbreakable trust with our customers. They know they can count on us to deliver promotional merchandise beyond their expectations in record time – all underpinned by responsibly sourced raw materials and carefully researched sustainable methods of production. Kingly is the only branded apparel producer in the promotional marketing world being accredited by the sustainability platform BCOME Cradle-To-Grave - that is just one part of the solid proof of why we are so trustworthy.

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