How to choose a great (promotional) gift

One of my most treasured possessions is in my coat pocket right now. It has no financial value, probably cost less than a dollar to make, and I got it free many years ago. It was a gift. In fact it’s a key fob, a present from a hotel chain that I’ve used, on and off, for many years. What makes this key fob special is its design. I don’t mean just the look, although that is good; I mean every single aspect of the what it does and how it does it. That’s quite a big claim for a key fob, so what’s the big deal? First, it does it’s very simple job very well. Keys stay firmly attached and don’t work loose, but it is easy to take old keys off and put new ones on. It’s very sturdy, so the chance of it breaking and scattering keys into the gutter is small. When new, it was a shiny gold colour, but not too flash. Now it has a well-worn look and the familiar feel of an heirloom. But what makes this a classic piece of design is that someone has thought long and hard about what makes a good key fob.

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