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The world has been paralyzed by the pandemic threat for quite some time. Economies are spinning, many companies are fighting to survive. Managers are trying to pull new tricks up their sleeves to keep their loyal clients and the results are shaky. In April, the World Trade Organization predicted that the world merchandise trade is set to plummet between 13% and 32% due to the COVID-19 pandemic. Against all odds, the promotional merchandising remains strong.
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