LOCKDOWN MARKETING TIPS

The need has arisen for some lockdown marketing tips. This is an uncertain time for everyone. All non-essential shops are closed and we should no longer leave our homes unless it is an absolute necessity. With the country locked down, it’s hard to know what next steps we can take to keep our businesses afloat. This is certainly a discussion that we have had as a company, between ourselves and with our staff. We’ve asked ourselves, what paid services can we cut back on? What can we do to ensure that our staff still get paid if our clients can’t afford to carry on through this tough time. How do we ensure that the rent is still paid? How can we help other businesses who are struggling at this time? Well, we’re all in the same boat. So, it’s easier said than done but, try not to let this pandemic get under your skin and cause you to make irrational decisions that could harm the future of your business. We’ve all seen the effects of the madness from afar. Redundancies, job losses, empty supermarket shelves and no delivery slots available for the vulnerable people who need them. In the midst of this madness is the perfect time to take a breath and carry on marketing your business. It might seem like a budget that you could do with saving but marketing at any time is crucial. There is currently a high number of people self-isolating. That number is only going to increase as we get ever closer to the peak of this pandemic. Plus, there is so much that you can prepare for yourself! So, doom and gloom aside, what can we all do? I’ve put together some lockdown marketing tips to help you pass the time and keep things chugging along. MARKETING YOUR BUSINESS IN A LOCKDOWN The advice that we’re given is to stay at least 2 metres away from people outside our households. This means that traditional marketing methods may be on hold for a short while but the good news is that we have a whole world of internet out there that people use daily. (Even more so now). It’s the perfect time to ramp up on your digital marketing strategies, dreams of rebranding or even that new website you’ve been wanting to plan for a while. So, check out these lockdown marketing tips!

For more information on LOCKDOWN MARKETING TIPS talk to Koala Digital LTD