Why You Must Work with a Social Media Strategy Agency in 2023 – Hand-on-Heart Analysis

You might be thinking that posting on social media is a waste of time and energy, and you will never see results. The truth is that – if planned well – your social media strategy can generate great results, no matter if you are in the B2B or B2C sphere. At the end of the day, you will have to create a plan that is focussed on the end result you would like to achieve; that’s what a social media strategy agency can help you achieve. Of course, you could just hire a freelancer to post on your behalf and manage your account, but that’s not going to give you the strategy you are looking for. It will be trial or error, or – as we usually say it – shooting in the dark. Find out more about how a social media strategy agency can help you gain more visibility and customers by choosing the right platform, messaging and audience. What is a Social Media Strategy Agency A social media strategy agency is a company that helps businesses create and manage social media marketing campaigns. These agencies work with clients to identify the best channels to reach their target markets and also produce meaningful content focussed on interaction with ideal clients. A social media strategy agency will focus on your business needs; whether it is just getting you more followers or closing deals. They will get to know you – and your ideal customers – to tailor the strategy to your needs. After all, in marketing – and other things as well – there’s no “one size fits all”, unless you go in cheap. Then you get what you’ve paid for. Or – in other words – you pay peanuts … you get monkeys. A social media marketing agency will take the time to get to know you and your business, invest time and energy in developing a plan that is focussed on your goals. If you are not getting results at the moment, chances are you have skipped this step. Is Hiring a Social Media Strategy Agency Expensive? You might be thinking that you don’t really have the budget for hiring an agency just to create your social media strategy. It’s like saying that you don’t need an architect to build a house. Yes, you can go in and get the bricks and mortar, but will it be the house that you can be proud of? You might even get cheap labourers to build it, but without a plan, something is bound to go wrong. The cost of hiring a social media strategy agency is between £600 and £1,250 per month, but you are likely to get better results than just hiring an agency for execution without a plan. Simply put, you can get a better return on investment with a strategic approach. You might pay a freelancer £500 a month to manage your social channels and get £1,000 back. If you have a solid plan, you might pay £1.000 a month to a social media strategy agency, including the scheduling and content creation, and you get £5,000 back as a result. Which option looks better for you? Fast-Paced Developments of Social Media Marketing and Experts The truth is that you will need to stay tuned into the latest social media developments and algorithm changes to remain competitive. That’s why you will need the monthly social media management service that includes strategy as well. Without it, you might be using the methods that “used to work” and stay left behind. Social media platforms are rolling out new features regularly, and you might not have time to review them all, if you are trying to run and manage a business at the same time. So, why not talk to someone who lives and breathes social media and knows how the new trends can be turned into opportunities for your business? In 2023, we have seen the rise of short form content in social media, nano-and micro-influencers entering the market, and the increased importance of user-generated content. However, there’s much more to social media marketing than posting; interactive posts are winning over users and potential customers, but you need to be reasonably savvy to be able to create these. A good social media agency can help you create engaging posts that you can turn into leads and customers. Consistency is Key When it Comes to Social Media Marketing Consistency is kel in social media marketing. You will have to create a regular schedule based on your audience and stick with it for a few months. Then analyse the results and see what needs to change to improve your results. You might do it yourself, or maybe get a freelancer to do it. But leaving it to an expert will help you get a competitive edge. In social media, consistency is not only about scheduling posts for the sake of posting. You can create campaigns based on events, promotions, or choose a topic for each quarter. Whichever approach you choose you will find that collaboration with a social media strategist will help you achieve your goals. Consistency also means replying to comments, following the right people, and giving out consistent brand messages. By establishing a regular posting schedule and creating high-quality, relevant content, you can build a strong online presence and drive meaningful results for your business. Can AI Manage Your Social Media? We get tons of emails about the latest “silver bullet” software that generates posts and creates campaigns on social media. Well, the claims are almost true. The fact is that – no matter how good Artificial Intelligence is, they lack something that customers value the most; personality. If you would like to bore your audience with rewritten content that’s been circulating around the internet for years, you can invest a couple of hundred dollars and there you go! But if you would like to create brand connections and loyalty, you might want to invest in your social media branding. So, AI can give you some of the answers, but your audience will want to connect with your brand persona. Here’s an example of what I mean; in the past few months we have tested a couple of marketing tools that use AI. I have asked Canva and my new tool to create an image based on the text: “Business owner chasing his own tail”

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