How to Avoid Allergen Issues & Cross-Contamination in Sports Nutrition

From the casual buyer to the professional athlete, consumers increasingly demand high quality sports nutrition products that are tailor-made to their individual needs. Strict dietary requirements are a key concern for many health-conscious consumers, so ensuring the complete separation of product lines or recipes to avoid cross-contamination is of paramount importance to reassure consumers of the calibre of your brand. We look at how Intermediate Bulk Containers (IBCs) can help you establish manufacturing lines in the cleanest way possible. The importance of keeping it clean Wheat-free, gluten-free, sugar-free, nut-free, egg-free, dairy-free, vegan, paleo… With words like these appearing on food and drink packaging across every sector, there’s no doubt that consumers are becoming increasingly conscious about what they put into their bodies – and none more so than consumers of sports nutrition products. Some consumers are simply following a trend, believing that eliminating certain foods, or consuming foods in a certain way, will help them become healthier. For others, it's a genuine medical requirement to restrict or eliminate particular ingredients from their diet. Either way, for sports product manufacturers, it’s important to realise that cross-contamination is a serious issue. Getting it right, every time, builds trust in your brand, a growing followership and increased profitability. For some consumers, it is even a matter of life or death!

For more information on How to Avoid Allergen Issues & Cross-Contamination in Sports Nutrition talk to Matcon Ltd