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When you take sports nutrition as seriously as your customers, producing the perfect blend of evenly mixed ingredients is key. As you scale production, delivering different volumes at cost-effective speeds, whilst maintaining quality, can be a challenge. How can you ensure quality every time? What technology exists to help you consistently achieve a flawless blend in sports nutrition manufacture?
Consistently Delivering for Your Customers
To ensure consumer loyalty, you can’t afford to gamble on the condition of your end-product.
In an industry where consumers emphasize looking and feeling good, the appearance and mouth-feel of your products are paramount. Segregated thickening agents can result in an extra-thick protein shake one day and a runny one the next, which reduces customer confidence in your product.
Increasingly wised-up consumers want to be certain they’re getting the macro and micro-nutrients they need. Blending your product effectively and ensuring it is packed off correctly without segregation is the only way to ensure they receive the measured doses of the vitamins, minerals and nutrition you promise on the label.
Producing Exactly What It Says on the Tin
Under the Food Safety Act, it is an offense to sell food - including sports nutrition products - that do not meet the description on your label. Responsibility for accurately labeling products falls to you, the sports nutrition manufacturer.
The only way to deliver your advertised nutrient profile, in every hundred grams, scoop or portion, is to ensure that the correct quantity of ingredients were used, they were consistently blended and then reliably transferred into the consumer pack/SKU.
For more information on How to Maintain Quality in Sports Nutrition Manufacture talk to Matcon Ltd
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