Add My Company
One of the pivotal aspects of most entrance matting systems for businesses is branding. Logo mats serve as a potent marketing tool since they represent the initial point of contact for your customers. To ensure you make the right impression, here are seven tips for getting your branding spot on with logo mats:
1. Choose the Right Material: Material selection is crucial for logo mats. Consider factors like durability, indoor or outdoor use, and the desired brand image. Mats Direct offers a range of materials such as nitrile rubber, knitted polyester, and PVC, each tailored for different applications.
2. Focus on Quality Printing: High-quality printing is vital to make your logo stand out. Our Sureprint technology guarantees sharp, vibrant images that withstand the test of time. Whether it's a VIP runner or an exhibition floor, we ensure your branding maintains its allure.
3. Customization is Key: Tailor your logo mat to perfectly reflect your brand. From size and shape to colour and design, we offer extensive customization options. Whether you need a small counter mat or a large outdoor mat, we'll collaborate with you to create a product aligned with your brand identity.
4. Consider Placement: Strategic placement of your logo mat significantly impacts its effectiveness. Whether it's at the entrance of your retail store, a trade show booth, or a high-traffic area, optimal placement ensures maximum brand visibility. With over 25 years of trading experience, Mats Direct can provide expert advice on this aspect.
5. Prioritise Brand Consistency: Your logo mat should seamlessly blend with your overall brand identity. Consistency in colours, fonts, and messaging across all marketing materials reinforces brand recognition. Ensure your logo mat adheres to your brand guidelines for a unified look.
6. Focus on Functionality: While aesthetics are important, don't overlook functionality. Mats Direct offers features such as anti-slip backing and weatherproof materials to ensure your logo mat not only looks great but also serves its purpose effectively. Functionality is paramount before anything else.
7. Make the Most of Your Space: Your logo mat serves as valuable advertising real estate. Utilise this space effectively to showcase your brand message, whether it's at the point of sale, in a POP/POS area, or at a special event. With Mats Direct, you can transform any space into a branding opportunity.
In conclusion, getting your branding right on logo mats is crucial for leaving a memorable impression. With Mats Direct's expertise in customization, quality printing, and strategic placement, you can ensure your brand stands out at every touchpoint. Contact us today to discuss how we can help elevate your brand with our range of logo mats.
For assistance and advice throughout the process, you can call us on +44 (0)161 797 6785 or contact us here.
For more information on 7 Tips for Getting Branding Right On Logo Mats In 2024 talk to MatsDirect UK Ltd