25 Powerful Examples of Corporate Branding from Leading Startups

25 Powerful Examples of Corporate Branding from Leading Startups What Is Corporate Branding? Corporate branding is something that we all come across every day and something that we all buy into, whether it’s shopping for clothes, food, accessories, cosmetics, home interiors, health or even banking, branding will in some way or another affect your purchasing decision. With conscious consumerism and sustainable shopping becoming much more poignant in the media the last couple of years, even those who are shopping more consciously will still be aware of buying into a corporate image or lack of image, especially when opting for the minimalist approach. With new brands emerging every year with exciting and innovative corporate identities, we’ve noticed a particular influx in mattress companies, eco-friendly water bottles, as well as a strong digital focus towards health and banking within the last year in particular. Is this saying something about our shopping habits? Are more people opting for longevity and willing to invest more in quality products with their purchases? Whatever products you’ve buying lately, you would’ve most likely made notice of the branding (subconsciously or not) which then affected your purchase decision. With all these latest brands emerging, we couldn’t help but notice the range of incredible corporate branding popping up online (as well as on the streets). From a brand name and logo, colours and typography to supporting graphics, packaging used and corporate storytelling, it all contributes to the image and identity of a brand. There are some really incredible companies around right now that are testing boundaries, coming up with creative solutions and shaking up the world of corporate branding! Corporate Branding Examples Here at Positive Branding, we’ve rounded up a list of 25 powerful branding examples from some of the most leading business startups around. Including both digital and physical brand examples, we’ve taken a look at some of the best branding from new and upcoming companies which you should watch out for! CASPER Passionate about sleep and obsessed with simplicity, Casper are an award-winning company selling sleep products for your best rest. Their streamlined business model allows customers to purchase any of their premium mattresses for less. For their corporate identity design, Casper teamed up with Red Antler. Through a unique visual and verbal language, Red Antler developed a quirky and lovable personality with which customers were eager to engage. Casper became the new leader in sleep, rising above a crowded, commodified space to create a deep connection.

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