The Benefits and Psychology Behind Wearing Work Uniforms (Plus Infographic)

The Benefits and Psychology Behind Wearing Work Uniforms (Plus Infographic) What are the benefits of wearing work uniforms? Work uniforms and business dress code has come a long way and uniform policies within working environments are much more relaxed than they used to be. With the evolution of ‘business casual,’ the traditional types of uniform are becoming less and less common and companies are adopting a more relaxed workwear policy to keep up with contemporary trends and being seen as up and coming. Although business casual can have its benefits and potentially appear more attractive to new employees, having professional uniforms for work has its many benefits and is a great option for boosting your business branding. What are the benefits of wearing work uniforms? From creating brand awareness, promoting company loyalty and team building, to creating a professional brand image, employee protection and eliminating any dress code dilemmas at your work, there are many benefits behind uniforms. This in-depth guide has been designed to outline the key benefits behind wearing work uniforms and answer any queries you might have whether it’s on an entrepreneur, individual or maybe even a recruitment or research basis. Depending on what industry your business is in, having a professional uniform can really help to boost your branding and enhance the unity of your work team. This guide talks through the benefits as well as some psychology behind uniforms for work and what it might mean for your business. The guide also includes a cool infographic which shows some jobs that require uniform and the power that uniform can have. Creates brand awareness with company uniforms In many cases, uniform is often used as a way of advertising a business and increasing brand awareness. This can be the case for both small businesses which are only just starting out to large and successful businesses who are well recognised for their branding. Especially relevant for start-up companies, marketing through uniform is a way of getting a brand out there and getting employees to also increase brand awareness. It’s also great for the opposite end of the scale as well, where businesses like Apple can help customers to feel welcome and secure with the service they’re providing. Could you recognise the iconic red colour of the Royal Mail uniform and the vivid green of the Asda uniform? Not only is this relevant for company uniforms but it’s also relevant for social uniforms as well. A social uniform won’t be as strict as corporate uniforms, but the message and purpose can still be very similar. For example, quite often at a hen party the hens will be representing the bride-to-be in some form and therefore marketing the bride in quite a subtle way. You might be competing in a sports event where you want to promote your local sports club, maybe doing something for charity where you want to let people know which charity you’re representing, or it might even be a corporate but social event where the brand can still be represented when the team is having a day away from the office. Uniforms for corporate branding The effect that corporate branding can have on a business is incredible and business uniforms play a huge part towards that branding. An established brand becomes recognisable to customers and provides them with trust which can create company loyalty. A corporate identity can be created through the visual design, logo and messaging of the business in various formats and marketing. Customers will connect through that corporate identity and they can make an instant connection to a company if the branding is reflected within the company uniform. Having a company-wide uniform can result in customers seeing the brand at every point of interaction and promoting the brand at every available opportunity. Promote your company or brand Some businesses like to invest in workwear to help build the corporate and brand image. When it comes to marketing through your uniform, branded work clothing can help keep staff looking professional and presentable to both management and to the public. It doesn’t necessarily have to be overpowering to customers though, it could be a subtle use of branding to promote your company. The business logo, brand colours and employee names included on work clothing can transform your staff into moving advertisements. It doesn’t have to be a full outfit necessarily though, as a branded t-shirt or polo shirt, apron for the food industry or even a cap with the business logo on can often be just as powerful as a head-to-toe uniform.

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