Blog: Game Industry: Judge EVERYTHING By Its Cover

The gaming industry is one of the fastest growing in the world. The variety, scope and associated markets (books, films, models, merchandise) mean that the world is a designer’s or developer’s oyster, and this doesn’t look to be changing anytime soon. 71 million people now tune in to watch eSports and competitive gaming worldwide, giving some indication as to the size of the market. According to Big Fish Games, 52% of UK gamers are female and 29% of gamers are under 18 years old, with the average age of players being 31 years old. This information combined shows just how broad the potential gaming market is. And companies are not letting the opportunities go to waste! Massive on an international scale, the game industry spans China, North America and the UK, as well as other parts of Europe and Asia. But with so much competition, how can you keep the edge on a game design, development or even distribution company? Well, the first thing you need to remember is that design rules. Impressions matter. And the world judges everything by its cover. Luckily, with advanced technology and innovative applications, companies like www.qualitetch.co.uk can give your company the cutting edge it needs, thanks to our photo chemical etching process. Read on to see how. For game or software developers… “Pimp” your PC with a customised metal case for each team members’ computer. The designs can be as intricate or as personalised as you like because they will be precision etched to perfection. So whether it’s a landscape from your favourite game, your name incorporated into a graffiti style piece of art, or an abstract pattern that simply looks cool, it’s yours. For app and mobile game developers and testers… Sometimes, working in the game industry means you’re constantly on the move. Perhaps you’re rendering bits on your graphics tablet, testing the newest release on your mobile or keeping up with umpteen emails. Whatever it is, having a photo etched metal phone or tablet case will work a treat to raise brand awareness, either by sporting your company logo or name, or simply by being a conversation starter. For game industry marketers and distributors… Sometimes, you have to pull out all the stops to make the right impression first time. And what better way to do this than with a stunning special limited edition of your newest release? An eye-catching metal sleeve, with a precision etched design, will dress up any game’s keep case. You can come up with the concept and the art, as detailed as you like, and we can transfer it to metal sheets ready for forming. This is a dream from both a marketing and distribution standpoint, adding that special “It” Factor to your game by winning over the audience before they’ve even opened the case! Of course, there are plenty of other ways we can work with you on a bespoke etched metal project that pushes boundaries and blows your competition out of the water. You can be as daring and creative as you like; our studio and metalwork experts will do their best to bring your brief to life, discussing all points with you along the way. So in a world and industry that judges everything by its cover, give them something to think about! Get in touch with Qualitetch today.

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