Light Up Your Business With Illuminated Signage

If you have a business with physical premises, you might feel as if your building blends into the background. Illuminated lighting is a fantastic way to give your business a little more personality and help you stand out from the crowd on a busy high street or in a block of offices. It can also bring out various elements of your design, draw attention to your logo and make sure your brand leaves a lasting impression. But what is it, and what are the benefits of using illuminated signage in your business?

What Is Illuminated Signage?

This is one of those wonderful things that really does what it says on the tin. It’s signage that’s lit up! There is a huge variety of illuminated signage available, so you’re sure to find something that will fit your business and your style. A few of the most popular types of illuminated signage include:

Backlit: Backlit signage is perfect for bigger signs that really need to make an impact. They’re typically made from a large aluminium frame, fitted with LEDs pointing towards the face of the sign. It’s then covered with a printed PVC graphic, stretched tight over that framework, creating a seamless finish and illumination.

3D: Eye-catching without being too bright, face-illuminated 3D lettering is a fantastic way of adding visual impact to your signage. Here we use traditional fret-cut lettering techniques to create your 3D lettering from sheet metal and acrylic and use LED lighting to illuminate them from within. It’s an excellent way of creating an eye-catching sign that can fit in anywhere.

Lightbox: If you want a sign that’s fully lit up across the entire face, then lightbox signage is a great option. These signs are illuminated using high-quality bright LED modules that are low voltage, energy efficient and very long-lasting. Make sure your logo shines brightly all year round.

Halo Lit: These signs create that beautiful coloured glow around the lettering on your signs, similar to an angelic ‘halo’ look. The face of your sign (letters, logos or images) will be kept opaque, while the lighting behind it throws a lovely soft glow onto the wall.

What Are The Benefits Of Illuminated Signs?

Give your branding an ‘X’ factor: There’s something much more inviting about a sign that’s lit up and shining brightly than one that’s not. Of course, we love all kinds of signage, but it has to be said that illuminated signs really do give your branding an extra ‘push’. A certain ‘je ne sais quoi’, if you like, significantly enhancing the appearance of your premises.

Create ambience: The feel and ambience of any location can be hugely influenced by the lighting. Too bright and it can feel stark and cold, but too dim and it can feel gloomy and small. But get it just right, and you can create the perfect vibe for your premises. It’s exactly the same as your home lighting, and how that can affect the mood in the room.

Stand out after dark: If you’re open after usual business hours, then darkness can work against you, making it difficult for customers and passing trade to find you. But with illuminated signage, you can help people see your branding no matter how dark it is and provide a beacon to draw them in. It also helps people find your premises and makes you more visible during even the worst British weather.

Promote your brand around the clock: Just because your business closes at 6, doesn’t mean people stop passing by. In fact, depending on your location there could be hundreds of people who walk past your premises once the sun has gone down. What a wasted opportunity! Illuminated signage means that your business will be visible 24/7 to anyone who’s walking or driving past.

Use indoor and out: While most people will recognise the value of illuminated signage outdoors, you might not know that it can be used just as effectively indoors. Whether it’s to draw attention to a shop window display, as office branding, for trade shows and events or even for hoarding boards!

Add a touch of class: If you’re the owner of or working with a luxury brand, such as a five-star hotel or a designer retail outlet, illuminated signs will look extremely classy. They can create a firm sense of prestige, conveying that what you offer is more upmarket, luxurious and aspirational than your competitors’ offerings. It’s a really easy way to stand out.

No matter what industry you’re in, your business signage is one of your most valuable marketing assets. After all, people often see your signage before anything else when they arrive at your door, so why not make the most of it? At Signwrite Studios we provide illuminated signage to a wide range of businesses, including hospitality, retail, hotels and even housing developments. If you have a vision that you want to bring to life, just get in touch with the team and book a free consultation today.

For more information on Light Up Your Business With Illuminated Signage talk to Signwrite Studios Ltd