Messagemaker Displays Highlighting the Importance of Road Signage for Awareness Week

As more vehicles are venturing out onto British roads each year, health and safety precautions are becoming of paramount importance across all industries. On 20 miles per hour roads, 81% of car drivers exceed the speed limit, with 44% of these exceeding 25 miles per hour. Similarly on 30 miles per hour roads in built-up towns and cities, 53% of car drivers exceed 30mph, with 19% of drivers exceeding 35mph (https://bit.ly/2Fzs46L), leading to local communities expecting this trend is set to continue as the population grows at an alarming rate. Combatting these statistics to make British roads a safer place, Surrey-based Messagemaker Displays (https://www.messagemaker.co.uk/), a subdivision of the Stocksigns Group has developed a range of electronic speed reduction safety signs which have been installed on numerous roads outside schools across Wales. Following a pledge by the Welsh Traffic Minister, Messagemaker Displays rose to the challenge to supply remote programmable speed reduction signs (https://bit.ly/2RS4Iz6) to reduce the speed limit of local roads surrounding schools to 20 miles per hour, during school start and finish times. These LED signs are designed to protect parents and schoolchildren alike in areas of heavy traffic during peak hours. Implementing speed reduction safety signs has a positive influence on the driver’s behaviour when compared to the traditional speed camera. Anecdotally, the introduction of these signs across Wales significantly altered driving behaviour in local communities, as drivers were made more socially aware of their speed and their surroundings for the long-term future. Between the 19th and 25th November 2018, Messagemaker Displays participated in the national Road Safety Week, which aims to inspire thousands of schools, organisations and communities to act on road safety and promote crucial life-saving messages (https://bit.ly/2RyBHJE). As part of raising awareness, Messagemaker Displays highlighted the importance of road safety signage as part of their newly developed website through their news section (https://bit.ly/2QNeen5). Managing Director of the Stocksigns Group, Danny Adamson said “As sign-specialists in the industry, it is our duty to support the local community by raising awareness for an important cause. Having raised awareness for our national partnered charity, the Royal Society for the Prevention of Accidents (RoSPA / https://www.rospa.com/), we are re-enforcing the importance of speed signs as the safety of children and families are important to us. We are proud to have had such a positive influence in the local schools across Wales with students and parents alike. “The magic of these safety signs is that it can be remotely configured. The optics for this new generation of signage are fully compliant with EN 12966 and have a narrower, yet brighter beam which reduces light pollution in adjacent buildings and houses. These LED signs have 128 displays of brightness to suit all conditions from broad daylight to night time. Using 3G modems, it allows the user to remotely set sign parameters and for retrieval of collected speed data. This is fantastic for local schools and communities as the effectiveness of the speed limits and signs can be monitored and assessed.” To view the latest developments for the signage industry, please visit the Messagemaker Displays website here: https://www.messagemaker.co.uk/.

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