School Signs – Building School Identity with Signs.

School Signs – Building School Identity with Signs. There are several elements of school signage schemes that can be used to build school identity. School Welcome Signs The main school entrance signs and welcome boards are your first signage points of contact with staff, children, parents and visitors and are your primary identity builders. If you start with strong images and messages on these boards, these design elements can then be carried throughout the school and grounds on all the remaining signage. Navigational and Wayfinding School Signs Your wayfinding signs should carry the same branding elements e.g. school colours and logos etc as your “Welcome” School signs. Directories and wayfinding sign systems aim to make navigation around unfamiliar grounds and buildings as simple as possible. These signs are often the second point of contact after the “Welcome Boards” that people have with your school and first impressions count. As well as the functionality of the sign, design and aesthetics should be considered. School names and logos should be recognised at a glance and directional instructions should be instantly understood. An efficient way finding system will help new students orientate themselves quickly and alleviate some of the anxiety felt by new pupils. If they can find their way round easily from the start they will have a much more comfortable and relaxed start to their time at your school. All these small elements help to build a positive feel to the identity of the school. For more information on creating an efficient wayfinding system see our articles on How to use Signs to Build Company Brand – Part 2 Way Finding Signs and Planning Your Wayfinding .

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