Testing Builds Trusted Brands

In today’s world, connectivity has become almost as critical in our everyday lives as electricity and water. Wireless connectivity is integrated into every aspect of our lives, including how we live, work, and play. This puts companies and manufacturers under immense pressure to bring consistent, reliable products to market quickly. Quality and performance are business imperatives for these companies to maintain consumer confidence and build trusted brand reputations.

Wireless Test Must Evolve as Technologies Become More Complex

When the pandemic hit in 2020, internet consumption and real-time connection rates skyrocketed, also driving consumers to upgrade their devices. Since then, the use cases and exponential growth rate of data usage have only increased.

To address emerging applications such as high-definition video, industrial automation, immersive experiences, and gaming, the Wi-Fi 7 standard is being defined to offer high throughput and low latency. 5G technology is also evolving to improve coverage, capacity, and connectivity.

As technologies evolve, wireless testing must continually evolve to keep up with challenging device environments, ever more complex technologies, and pressing market demands. Final testing at manufacturing is a critical aspect of any complete testing strategy because products can have different RF performance in the final form factor vs. in the component phase. Only testing in the lab, at device verification, and end-of-line manufacturing can ensure the product that reaches the end user will work the way it was designed, every time.

Efficiency and Security

The Ericsson Mobility report showed that global 5G subscriptions surpassed the one billion milestone at the end of 2022. With the growing rate of adoption and increased 5G device complexity, test strategy must be modified to ensure quality device performance, while still preserving test time and cost. Learn more about building a 5G testing strategy.

From a consumer mindset, upholding the promise of device security is vital to building trust. Ultra-Wideband (UWB) technology is advancing to address security vulnerabilities in access control, location-based services, and device-to-device communication. To meet new capabilities, compliance verification and performance validation are necessary in test.

Trusted Brands

According to the Salsify 2023 Consumer Research Report, 82% of shoppers stay loyal to brands based on product quality. Moreover, 61% of consumers state they would pay more to buy products or services from a brand name they trust. For businesses selling wireless devices, this credibility is dependent on the wireless technology in each product functioning as designed and intended in the consumers hands, every time. To ensure success, reliable testing is essential in lab, DVT, and manufacturing.

Consumers are always on the lookout for the latest technologies. In a competitive marketplace, being the first company to introduce a cool, new device to market significantly impacts the brand’s reputation. 

Simplifying Wireless Test

With LitePoint’s fast-to-deploy and easy-to-use test solutions, businesses can focus on making the next, next big thing. Since its founding over 20 years ago, LitePoint has had one overriding principle: making wireless test simple. In a complex and ever-changing industry, LitePoint simplifies wireless test so companies can get the most innovative wireless technologies to market before their competition.

Conclusion

Brands only get one chance to have a successful product launch. Consumers are always waiting to get their hands on the next big thing, and companies need reliable wireless testing to guarantee each device performs as intended in their customers’ hands. Building a reliable test strategy ensures product quality and builds the foundation of trust for businesses selling wireless devices. Each new feature added to a device must work seamlessly to protect reputation and uphold loyalty.

For more information on Testing Builds Trusted Brands talk to TestEquity