6 Steps to achieve Colour Consistency across the supply chain

Colour influences our purchase decision, the perception of taste and even our feeling for a brand. We evaluate objects from their appearance and colour is an essential part of this. For example, we make instant buying decisions, recognizing the brand from the colour on the packaging or we perceive the taste or freshness of food by colour. From packaging and printing to the textiles and coatings industries, colour is a vital element for a brand identity, as it increases brand recognition, trust and customer engagement. For instance, in the aerospace industry companies try to distinguish themselves, creating customised interiors of aircraft with specific colours in seats, walls or desk, aligned with the brand logo image. Therefore, colour consistency is not only essential for the product’s integrity but also for the brands’ reputation and identification. Achieving colour accuracy and consistency throughout the supply chain is challenging. So, we decided to share 6 critical steps that will help brands to manage colour better, improving colour accuracy and eliminating colour inconsistencies.

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