Consumers Eat with their Eyes

Our sense of sight is undoubtedly one of the first factors determining consumer selection across the food sector. If our need, as a consumer, if for a loaf of bread with an exceptionally crispy crust or an apple with a sharp, tart taste our subconscious tells us which colour will be most likely to give us the taste we want. This relationship between colour and appearance of food products with its quality and our, the consumer’s, perception of being ‘fit for purpose’ is a continuing quality control challenge for food manufacturers with the complex and globally diverse supply chain. To show food manufacturers how the DigiEye System can help to meet this challenges VeriVide will be at Foodex 2010 demonstrating the many applications of the DigiEye System to the food sector.

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