Double Winner for Pantone Color of the Year 2021 with Illuminating and Ultimate Gray

For 2021, Pantone has paired up PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating for their Colors of the Year. Image Source: Pantone, 2020 Moving on from the reliable and thought-provoking Classic Blue 19-4052 of 2020’s Color of the Year, the combination of 2021’s colours look to embody energy and hope. While the cheery yellow of Illuminating offers warmth and spirit in times of uncertainty, Ultimate Gray represents strength and reliability. Transitioning out of a year of change and lockdown, Pantone’s 2021 colours epitomise the resilience and positivity sought in the new year. Illuminating and Ultimate Gray have been described by Pantone (2020) as a marriage of strength and optimism, in which either colour can take precedence within the apparel, beauty, home, furnishings, product design and packaging. “The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude… Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute The coronavirus pandemic has given many of us a new perspective on life. During a time of collective vulnerability and upheaval, we have faced challenges and uncertainty. Retreating to our homes for refuge and finding a sense of purpose to escape from the chaos has been central to our wellbeing. It is human nature to gravitate towards safety and security in times of crisis. Illuminating and Ultimate Gray impart a sense of comfort, stability and resilience as we face the unknown and enter into a new year. These colours invite us to look beyond the stresses, fears and uncertainties of life and find strength and positivity. Two choices for Pantone’s Color of the Year 2021 The selection process for Pantone’s Colour of the Year is not a simple one: it requires extensive trend analysis and investigation of the way the world is being influenced by colour. Taking inspiration from all over the globe, from films and art to fashion and travel, Pantone has been identifying key colours since 2000.

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