Drumroll… Ultra Violet revealed as Pantone’s Colour of the Year 2018!

The wait is over. Pantone have announced Ultra Violet 18-3838 as Colour of the Year 2018. Which shade did you think would be crowned? Did you guess right? Are you happy with this result? Those who love purple, we bet that you’re over the moon. The last time we had a purple shade for the COTY was back in 2014, when Radiant Orchid 18-3224 was chosen. Purple is definitely a colour theme this year as back in August, Pantone and The Prince Estate created a standardised custom colour to represent and honour international icon Prince. The naturally purple hue was inspired by his custom-made Yamaha purple piano. The colour pays tribute to Prince’s indelible mark on music, art, fashion and culture. Ultra Violet 18-3838 was also named on Pantone’s Spring 2018 Color Trend Report along with the complimentary purple tones of Spring Crocus and Pink Lavender.

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