Far Eastern interest in VeriVide's DigiEye System

The DigiEye system, manufactured in the UK by VeriVide Ltd, was an innovation attracting great interest at the ITMA ASIA + CITME 2008 exhibition held within the Shanghai New International Expo Centre at the end of July. VeriVide, the world leader in the design, development and manufacture of highly specialised colour and visual assessment equipment, exhibited their visual assessment cabinets and also recently introduced new innovations. These innovations included further developments of DigiEye, a digital colour assessment system which uses camera imaging to both measure and display colour including that of three-dimensional products. DigiEye’s proven technology is already used by Marks and Spencer and Next plc and also companies outside of the textile sector, such as Unilever and Hyundai. New innovations on show included an application for Lace colour measurement, a Light Fastness grading system, which gives extremely accurate and totally objective results for the Blue Wool Standard and also demonstrations of the new DigiEye Large Area Imaging System (LAI); a walk-in digital imaging system designed especially for the quality control of larger products. DigiEye Large Area Imaging Visitor to VeriVide stand shows interest in DigiEye LAIThe LAI has been designed to fulfil the requirements for accurate product visualisation of both colour and appearance in the textile and apparel industries but has applications within many industry sectors including automotive and cosmetics. The LAI uses two specifically designed lighting towers, manufactured by VeriVide, to give even, diffuse illumination over an area of 1300 x 1300 mm allowing products, e.g., whole garments and print repeats to be repeatedly imaged and communicated worldwide. The exhibition generated many productive leads for VeriVide with interest from companies from China and the South Asia region, including many from India and Pakistan. Many of these visitors showed great interest in the DigiEye System, with existing and new applications for the system being discussed, with the aims of improving productivity, quality and communications throughout the textile supply chain. The exhibition, which featured textile machinery manufacturers from around the world, is an event organized by industry for industry and was China’s largest ever textile machinery exhibition attracting over 1,300 exhibitors from 30 countries and hosting more than 80,000 visitors. Changing the way people work The exhibition also gave some of the VeriVide team; Paul Dakin, Craig Taylor and Mick Butterworth, the opportunity to talk to their local agents and local customers to help further improve understanding of the development of the market in that region. As VeriVide Director, Paul Dakin explains: ‘DigiEye was designed to transform colour assessment, and that’s exactly what it’s doing. The main reason for its success is that it’s not a product with only a few highly specialised applications; it’s a universal, easy-to-use solutions system with applications throughout the total supply chain. At ITMA Asia we were finding retailers bringing their suppliers to our stand and more or less saying. “This is the system you need to advanced your business with us”.’ Paul continued, ‘It can change the way the product supply chains work - it is as fundamental as that’. For more information on the DigiEye System call us on +44 (0)116 284 7790.

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